Skip to content

Affinity Partner Program: Take your business to new heights

The Trend Micro™ Affinity Partner Program provides the tools you need to achieve new levels of success.

We offer the support, resources, and rewards to help you differentiate your business, gain a competitive advantage, and grow your share of the security market.

Our new Affinity Partner Program focuses on expanding your customer base and growing your revenue while rewarding you with enhanced margins and bonuses for going the extra mile with Trend Micro.

Simply put, Affinity Partner Program can help you maximize opportunity and take your business to new heights.

Affinity Partner Program

Trend Micro’s Affinity Partner  Program is tiered to recognize our partner’s unique capabilities. Each tier includes benefits and requirements consistent with each partner’s commitment to selling and supporting Trend Micro’s security solutions.

Affinity Partner

To become an Affinity Partner , simply complete and submit the online registration form.

Affinity One Partner:

Invitation only partner membership. Once you start generating Trend Micro business, meet a  minimum  revenue commitment, and satisfy training/certification objectives, you will be eligible to become a Affinity One Partner. Benefits at this level include deal registration, enhanced margins, partner listing, and priority access to Level 2 support. Being a Affinity  Partner opens new doors for you, your team, and your business.

Affinity.CLOUD Partner:

Invitation only partnber membership. Partners committed to working with Trend Micro and delivering significant Trend Micro revenue, the Affinity.CLOUD Partner level offers benefits to meet your needs. Gold partnerships require significant  revenue commitment, as well as leading with Trend Micro solutions and working directly with Trend Micro's channel managers to develop joint business plans. In addition to a channel manager, Trend Micro will dedicate additional resources to help you succeed.

MSP (Managed Service Provider) Partners:

This program may be available to all partners. The Trend Micro MSP Partner gets the flexibility of pay-as-you-grow licensing and pricing models.

Get involved and secure your future with a global leader

To understand why you should become a Trend Micro partner go to

To register in the Affinity Partner program, go to the portal and complete the online registration form.

Reasons to Partner with Us

We sell solutions that work! #1 in Cloud Security

Trend Micro’s cloud-era security model addresses the risks and opportunities inherent in cloud computing and the mobility of people, their devices, and their data. And according to TechNavio in their Global Cloud Security Software Market report, Trend Micro is tops in cloud security. Building on the superior technology of the Trend Micro™ Smart Protection Network™, we integrate global threat intelligence and data protection along with unified security management to deliver adaptive security that protects your customers’ important data wherever it resides.

Expertise & Alliances

Trend Micro’s global Threat Research and Support Centers ensure your customers are always protected with innovations like our Smart Protection Network and award-winning security solutions. Our strategic partnerships with VMware, Microsoft, and VCE—combined with 20 years of server security experience—provide your customers with a broad choice of products and services.


Our new Affinity Partner  tiers—Affinity.CLOUD, Affinity One, and Affinity Partner—make it easy to increase your knowledge of Trend Micro solutions and gain a wealth of benefits to help drive your business. Each level recognizes specific areas of specialization, expertise, and business success.

Growth & Reward

Trend Micro’s security products provide consistently high margins. The sales tools and resources we provide assist in generating new business and maximizing your existing sales opportunities. For qualifying partners, this includes deal registration, incentive programs, rebates, special pricing, enhanced margins, and market  development funds (MDF).


Trend Micro has made a deep commitment to building a thriving network of partners. We offer a dedicated team of channel professionals committed to our partners’ success. Our new partner portal includes sales and marketing tools, training, and programs that will help increase your sales.


Trend Micro offers comprehensive online and classroom training courses to help strengthen your technical expertise, develop sales skills, and learn about our latest solutions. Our certifications increase your industry recognition, differentiate you within the marketplace, accelerate the sales process—and grow your revenues.

Solutions Support

Trend Micro offers innovative, award-winning solutions for consumers, SMBs, and large enterprises. A pioneer in server security for the past 20 years, we deliver client, server, and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized, and cloud environments. We also provide free pre-sales and post-sales technical support.

Affinity Portal

Our Affinity  Portal is a resource  for Trend Micro product information, sales tools, training and certification, deal registration, on-demand marketing, not-for-resale software, and much more to help you grow your business.

Partner requirements have been put in place to ensure your success as you represent Trend Micro to your customers.

Program Benefits & Requirements
Affinity Partner
Partner program registration
Online Application
By Invitation
By Invitation
Required revenue commitment
Invited to participate in Trend Micro Rewards sales rep incentive program
Access to Sales & Marketing Partner Portal
Access to NFR software for internal & testing environments
Eligible to participate in the MSP program
Dedicated partner resources
Inside Channel Account Manager
Channel Development Manager
Channel Development Manager
Eligible for deal registration
Access to pre-release NDA & product launch information
Escalated technical phone support account
Standard phone support
Posted by location in Partner lookup on public website
Must have security practice in place and agree to lead with recommendation of Trend Micro solutions
Provide quarterly sales forecasts for monthly review with Channel Development Manager
Participate in quarterly business review
Provide quarterly business plan
Eligible for sales development funds & activities
Renewal discount structure
Participate in annual Trend Micro Partner Summit
Technical & Sales Certification
Place Trend Micro logo on partner website

Connect with us on